Word: census
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Twelve regional offices and 520 local offices have been established to help in its administration. The Boston regional office, located at Copley Place, serves all of New England and upstate New York, and the local census office, located in East Cambridge, targets Cambridge, Somerville, Melrose, Malden and Medford...
This year the government has embarked on a much more aggressive advertising campaign to inform the public about the census and to encourage responses...
...This is the first time ever the census has tried to use advertising to try to appeal to the wide demographics that make up America," Tejada says...
This year's census will include a series of three mailings. The first, which most households should already have received, is a letter announcing the upcoming census. The second, mailed out at the beginning of this week, is the form itself, and the third is a postcard due to arrive in April reminding residents to complete the form...
Should the mailings fail to elicit a response, the census office will dispatch a fleet of enumerators--men and women who will visit households in their neighborhood that have not yet responded--to offer assistance...