Word: cella
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...Diana Cella...
...Lost, but more seamless "embedding," such as when media buyer Magna Global Entertainment helped produce the Bravo reality show Blow Out, about a beauty salon, to get clients' products on the show. "There are different ways to get your word out," says Magna Global chairman and CEO Bill Cella. "Commercials won't go away," says David Lubars, chief creative officer and chairman of ad agency BBDO North America, noting that people want to watch sports events and the Oscars live. But, he adds, "there are many things in prime time--and that's where the big money is spent--that...
...urgency in the place. CNBC, a division of GE's NBC Universal, has tried everything to reinvent itself, including going Hollywood. That failed experiment led to the cancellation of prime-time shows with hosts Dennis Miller, John McEnroe and Tina Brown. The network lost its way, says Bill Cella, CEO of Magna Global, an ad-buying firm. "They need to get back to their roots: solid business programming." Mad Money offers a template, because Cramer is well grounded in business yet just crazy enough to test old boundaries...
...John D. Cella ’08, who sat in the front row with a posse of freshmen, agreed...
...Friars, sophomore Annie Cella chalked up 22 kills, and sophomore Sarah Katinger added 17 kills to the Providence attack...