Word: cds
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Later this month, you can expect the first market release of DVD technology. This new technology, if successful in capturing the hearts and dollars of consumers, may revolutionize the way we store data and assimilate VCRs, audio CDs, laserdiscs and CD-ROM disks faster than the Borg in a Federation colony...
...music was really bad, like they had three CDs or something," Kitrinka B. Herdy '00 said...
That was eons ago, in pop-cultural terms. Records were still on vinyl; CDs, VCRs, video games and home computers were barely dreamed of; and films were shown in theaters or, years later, on broadcast TV. Before Star Wars, a blockbuster movie was one that everybody, of every age, wanted to see once. The big hits of the '70s--Airport, Love Story, The Godfather, The Sting, Jaws--were broad based, reflecting the audience's demographic democracy. Star Wars devised a novel equation: here was a film every teenage boy wanted to see a dozen times. Lucas spoke, from his bionic...
...companies have their way, there will be a lot more memories like that. Retail chains are working hard to link their brands with the music younger customers want to hear. In recent years the Gap, Banana Republic, Victoria's Secret, the Pottery Barn and others have produced their own CDs and sold them at their checkout counters. Last week a new player was announced: Philip Morris, the world's largest cigarette maker...
Most brand-name CDs have been uneven compilations of previously released songs by big-name stars (Michael Bolton for Victoria's Secret) or up-and-comers (folk singer Gillian Welch for Starbucks), selected because their style fits the image the company is trying to project. The CDs can be big business, luring customers who shun record stores. Some of Victoria's Secret's titles have sold 1 million copies...