Word: cbs
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Dates: during 1950-1950
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...research projects was on the subject of advertising appeals, and Stanton concluded that advertising was more effective when heard than when seen. To bring this finding to the attention of radio broadcasters, he thoughtfully sent a copy of his paper to CBS. Paul Kesten, then CBS vice president in charge of advertising and sales promotion, pounced on Stanton's report as "good red meat for my meat grinder," wired him an offer of a research job at $50 a week...
...country boy tackled his CBS job in a manner that made Kesten's eyes pop. Working 70 to 80 hours a week, Stanton rapidly became research director, then advertising director and found time to develop, with Vienna's Dr. Paul Lazarsfeld, an electrical gimmick called the Program Analyzer which automatically measured radio listenership...
...live in a five-room Manhattan apartment that glitters with glass, polished woods and geometric abstractions. It looks a little like a wing of the Museum of Modern Art, but somehow seems to be comfortable, too. Stanton himself decorated the apartment, as well as his own and several other CBS offices'. He is probably one of the few men in the U.S. in his income group who has neither a country place nor any servants. Ruth Stanton does all the cooking and cleaning in the apartment. Says she: "It makes for flexibility and it's good exercise...
Stanton has only a cursory interest in sports. One of his top CBS stars recalls that Stanton was once trapped into a softball game. "We found out that he couldn't throw from short to first, and he struck out three times." But in his CBS office, "Stanton is playing his own game, and he's a real homerun-hitting executive...
...Child. The entire color uproar was brewed inside the head of slim, pensive Dr. Peter Carl Goldmark, 44, who plays bad chess and good cello, is described by a friend as "part child and part tyrant." Goldmark was discovered by the far-ranging Paul Kesten who,-in 1936, thought CBS should know something about the new medium of television. Peter Goldmark, educated as a physicist in Vienna and Berlin, had already done some TV work in Britain and seemed just the man. Since CBS hired him, the network has invested more than $3,000,000 in his projects...