Word: cbs
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Dates: during 1990-1999
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...CBS Rating: [3 1/2 Monica Lewinsky heads...
...handling the sticky issue of the stain? While some were plain--ABC News, the New York Post and the Los Angeles Times used the word "semen"--others were more circumspect. "Physical evidence" was the phrase favored at NPR, CNN and the Wall Street Journal, while "bodily fluids" prevailed at CBS News. NBC News and MSNBC went with "DNA evidence," the Washington Post liked "DNA material," and the Christian Science Monitor said "forensic evidence that might suggest sexual contact." The Russian news agency ITAR-TASS was quite adroit, mentioning a "dress Lewinsky claims to [have worn] during her meetings...[that] carries...
...CBS AFFILIATE GOES POSTAL OVER LETTERMAN...
Sometimes even small guys like to flex their muscles. Nick Evans, owner of Spartan Communications, a CBS affiliate, was miffed when some advertiser-friends of his had trouble getting into the Late Show with DAVID LETTERMAN. Seats were found for them eventually but apparently not fast enough. Evans yanked the show off the air for a week on the six stations he runs because of "the arrogance of the Letterman organization and the weak ratings," he says. Viewers were treated instead to infomercials, reruns of Married...with Children and Judge Judy. Perhaps that's why a local lawyer filed...
...cash is promotion. Look for a big push in September for E*Trade's stab at a "financial portal" called Destination E*Trade. Originally slated for a roll-out last May, the E*Trade site is supposed to be the personal finance and investing version of ESPN Sportzone or CBS Sportsline -- a central hub with monster traffic that's worth money to other marketers. This suddenly seems workable, especially if Softbank's even bigger web investments throw traffic to E*Trade. In related online broker news, Charles Schwab -- the largest service with 1.8 million web accounts -- has unveiled...