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Word: cbs (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...shaken off so easily. Their coverage from the Persian Gulf won big audiences and, for the most part, critical acclaim. But it cost a bundle: nearly $50 million at NBC alone, including the loss of revenues from squeamish advertisers. Losses were reportedly in the same range at CBS, though "significantly less" at ABC, according to network executives. At the same time, the war gave a major boost to CNN, which won hordes of potential new devotees with its round-the-clock saturation coverage. Now that the fighting is over, the network news divisions are surveying the damage, reassessing their mission...

Author: /time Magazine | Title: Assessing The War Damage | 3/18/1991 | See Source »

...brought a hurried retrenchment for the Big Three's news programs. After having expanded to an hour for much of the war, the evening newscasts have gone back to their old half-hour formats. America Tonight, CBS's experimental late-night entry, which was kept alive when war broke out in January, will be pulled from the schedule at the end of the month. And network executives, faced with a war-induced budget crunch, are once again embarking on a painfully familiar task: looking for ways to cut costs...

Author: /time Magazine | Title: Assessing The War Damage | 3/18/1991 | See Source »

...gulf war has, moreover, reaffirmed the new competitive order in TV news. Though each of the broadcast networks had its scoops (CBS's McKeown's in Kuwait City), its stars (NBC's Pentagon whiz Fred Francis), its high points and its low moments during the war, ABC emerged as the clear and decisive overall winner. What was once a three-way race may be developing into a long- term mismatch...

Author: /time Magazine | Title: Assessing The War Damage | 3/18/1991 | See Source »

...CBS and NBC have been reduced to battling not just for No. 2 but also for their very survival as full-service news organizations. NBC has set up a task force to find ways to make the news operation "more efficient." Translation: more cutbacks ahead. At CBS, where downsizing was going on quietly months before the war, executives have retreated to their bunkers, refusing to comment on another expected round of cutbacks. The question is where, after years of budget slashing, these new cuts will come. "They're going to have to go back to the drawing board and look...

Author: /time Magazine | Title: Assessing The War Damage | 3/18/1991 | See Source »

...telecasts are shifting from a traditional events-of-the-day approach and embracing more magazine- style elements. The NBC Nightly News, under executive producer Steve Friedman, has dressed up its broadcasts with lengthy segments each evening on health, the family and other subjects, collectively dubbed the "Daily Difference." The CBS Evening News appears headed in a similar direction. In the midst of the war, the show's executive producer and two of its most senior staffers were replaced. New boss Erik Sorenson, 35, is a graduate of local news who has spent the past 16 months running the CBS Morning...

Author: /time Magazine | Title: Assessing The War Damage | 3/18/1991 | See Source »

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