Word: cbs
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Dates: during 1970-1979
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...answer: c. In the most recent ratings week, the 60 Minutes team of Dan Rather, Morley Safer and Mike Wallace was seen by more households than Charlie's Angels, Starsky and Hutch and all but five prime-time offerings. CBS's excellent decade-old magazine-style show this season has regularly finished in the top ten, demolishing the myth that there is no way a network can make money-or big Nielsen points-on news...
Later this year ABC and NBC will introduce their own versions of the magazine format, which is basically an hour-long collection of documentary-type reports. In addition, Producer David Susskind is developing a personality-profile TV show for CBS based on PEOPLE magazine, and stations across the nation are pasting together local variations of the magazine genre. At this rate television may soon offer more "magazines" than the corner newsstand...
...generation ago, NBC had to cancel The Nat King Cole Show because sponsors would not pay for blacks on TV. Now anyone who watches, say, the Monday night prime-time line up on CBS (Good Times; Baby, I'm Back) and tunes in other sit coms like The Jeffersons and What's Happening!! would think he was witnessing the greatest accumulation of blacks on TV since the March on Washington...
...wants TV shows about blacks to turn into the stolidly heroic tableaux of socialist realism. The problem, says Michael Dann, a TV consultant and former head of programming at CBS, lies partly in the nature of drama and comedy. In dramatic series, good, responsible characters can be developed and portrayed by blacks, intermixing them with whites; in comedies, the producers are highly tempted merely to satirize black family life, exaggerating and distorting it. Every harassed, desiccated TV writer knows how to get a laugh with a bellowed insult or ostentatiously jivy dialect...
...Need Is Cash, a frantic spoof of Beatlemania, is 90 minutes long and has about three genuine laughs. By the prevailing standards of network comedy specials, like Mary Tyler Moore's recent hour on CBS, three laughs are nothing to scoff at. But this show promised so much more. The producer is Lome Michaels, the guiding spirit of NBC's feisty Saturday Night Live. The writer and co-director (with Gary Weis) is Eric Idle, of Monty Python's Flying Circus. The show's cast includes Mick and Bianca Jagger, George Harrison, Paul Simon and four...