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...books alone can win the instant toddler recognition that drives many kids' purchases. And while Kirk's books have been big sellers, he has not had the runaway success of Ian Falconer's spunky little pig Olivia or President Bush's personal favorite, Eric Carle's The Very Hungry Caterpillar. Still, neither Falconer's nor Carle's works are being spun into anything nearly so ambitious as the Sunny Patch brand, Miss Spider's line of goods. Target, Callaway and Kirk think that doesn't matter. "Our core guest [i.e., customer] is a busy mom with young children...

Author: /time Magazine | Title: Toy Boy | 1/20/2003 | See Source »

Fugakyu is most famous, however, not for its traditional nigiri sushi as for its impressive array of Americanized maki rolls. Caterpillar roll, containing barbecued eel and cucumber surrounded by rice and thin slivers of ripe avocado, was a successful (and amusing) concoction. The sweetness of the barbecue sauce worked well countered by a drop of the potent wasabi and a slice of the pickled ginger. Spider roll, containing an entire deep-fried soft-shell crab, was a delicious, gut-busting treat. Eating the mammoth rolls was quite a challenge—but one well worth taking...

Author: By Anthony S. A. freinberg, CRIMSON STAFF WRITER | Title: Famous Last Words | 10/24/2002 | See Source »

...fast-food giant is trying to attract attention to the demolition of one of its 30,000 outposts. In a Chicago suburb just a few miles down the road from corporate headquarters, the head of McDonald's USA hired a band and had balloons strewn about before a Caterpillar backhoe clawed down the walls of one of the company's older locations. After 24 years, the Hinsdale branch, like the rest of McDonald's, looks a bit tired and frayed at the edges. In a few months, it will be replaced by something that looks more like a historic...

Author: /time Magazine | Title: Can McDonald's Shape Up? | 9/30/2002 | See Source »

...fast-food giant is trying to attract attention to the demolition of one of its 30,000 outposts. In a Chicago suburb just a few miles down the road from corporate headquarters, the head of McDonald's USA hired a band and had balloons strewn about before a Caterpillar backhoe clawed down the walls of one of the company's older locations. After 24 years, the Hinsdale branch, like the rest of McDonald's, looks a bit tired and frayed at the edges. In a few months, it will be replaced by something that looks more like a historic...

Author: /time Magazine | Title: Can McDonald's Shape Up? | 9/25/2002 | See Source »

BASIC INDUSTRY This highly cyclical group includes Dow Chemical, aluminum producer Alcoa, rubber company Goodyear Tire and metal benders like Caterpillar--outfits that make what sells well in an economic recovery. Because their earnings are volatile, a better way to value such companies is by looking at sales, says John Manley, market strategist at Salomon Smith Barney. Over the past 30 years, he says, this group has traded at a 10% discount to the price-to-sales ratio (price per share divided by sales per share) of the S&P 500. The discount today...

Author: /time Magazine | Title: Sunken Treasure? | 8/12/2002 | See Source »

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