Word: catchingly
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...land this summer, but on water nothing topped ESPN's Bassmaster Classic in Pittsburgh, Pa., where 47 anglers raced across a Y-shaped "playing field" covering the Ohio, Allegheny and Monongahela rivers. ESPN crews produced several live shows that captured the, um, thrill of watching grown men struggling to catch fish. It can take hours to get a bite, but cool editing tricks, Pixar-type animation and dizzying camera work keep the action moving at breakneck speeds. ESPN had 35 cameras, two helicopters and a blimp at the classic, while the FLW uses more outré gimmicks like underwater "snorkelcams." "Having...
...advertisers. Toyota and erectile-dysfunction drug Cialis sponsored this year's Bassmaster Classic, along with oil refiner Citgo. FLW attracted not only Wal-Mart but also Kellogg's and Dodge. "From both a business and a ratings perspective," says Fox's George Greenberg, "this sport is about to catch fire." For this year's Bassmaster Classic, the total number of households tuning into the final ceremony rose 9% over last year, with about 526,000 homes watching. (The biggest cable sports show that week: wrestling's Raw Zone, seen in 3.2 million homes...
...result, a fresh, fruity aroma, won't be dabbed behind the ears of fashionistas or sold on the shelves of chic department stores. But if you visit the Samsung Experience store in New York City--or, soon, if you open up a Samsung Electronics package or pamphlet--you may catch a whiff. The new eau de electronics, named Intimate Blue to evoke Samsung's cobalt blue logo, is part of a drive by the Korean giant to develop a sensory identity, including a new signature sound, a string of cheery notes. "It's all about subliminal experience," says Paul...
...from a newer face, considering that a number of experienced upperclassmen suffered early-season injuries that forced them to miss significant playing time or play a bit hobbled. Senior Jeff Chivers’ season is likely over, while the rest of the injured players will have to try to catch up as the season progresses...
...make the trip worthwhile. Remember that, no matter who you are, you have had a Baxter moment. Whether you stayed up all night helping that pretty girl finish her problem set, who then didn’t remember your name the next day, or you tried in vain the catch the eye of that hot guy at last year’s party, Elliot’s story is familar, but well-told enough by Showalter to give everyone hope...