Word: cassini
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Slender, kinky-haired Igor Loiewski-Cassini, who is a grandson of a Russian count, hit Manhattan last fall like a ton of marshmallows. He signed on as "Cholly Knickerbocker" of Hearst's New York Journal-American society page, and set his sights high. What he wanted, he said, was syndication-first national, then global. He put out a highly readable, often unbearable column full of cream-puff crises and chichi. Sometimes, to angle it down Hearst's alley, he sternly lectured his readers on why broiled squab and Valentina gowns were Worth Fighting...
Last week Hearst's King Features Syndicate bought a Cassini society column, but it was not Igor's. The author: pretty, pouty Austine ("Bootsie") Cassini, Igor's 26-year-old wife. The title: Washington Whirl, to run thrice weekly in 100-odd papers, as a hodgepodge of capital chitchat, politics and favorite embassy recipes...
Cissie gave Bootsie a shrewd buildup, decorated the column each week with cuts of Bootsie in a different hat. As madly hatted as Hedda Hopper, Mrs. Cassini has a collection of 50, mostly John-Frederics jobs, sometimes makes her own from pieces of curtain or lace tablecloths...
...Cassini: ". . . William Waldorf removed himself to England, became a British subject and amid jeers from a large section of the British press, which accused him of buying the title outright, became . . . Viscount Astor...
...Cassini: "The present head of the American Astor clan is Vincent, childless, twice-married, phlegmatic and serious-minded. He founded model farms and builds model tenements for the poor, and runs de luxe apartments and the St. Regis for the rich...