Word: casket
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...When National Casket Co. made its annual report, its president said that the deathrate is always lower during a period of depression (TIME, Sept 5). Last week Metropolitan Life Insurance Co. reported that for the first ten months of 1930 the deathrate among its 19,000,000 policy holders ran 8.3% below...
...Romanesque sculpture, an occasional porphyry column or bit of mosaic. This period is completely covered by the Welfenschatz. Earliest of the pieces is an 8th Century enamel plaque bearing a pop-eyed head of Christ. Latest is a silver relic cross made in 1483. Most important artistically is a casket reliquary in the form of a Byzantine church of gold, walrus ivory and brilliant enamel which once held the dried skull of St. Gregory...
Formed by a big merger in 1890 and expanded by many later acquisitions, National Casket leads the field. It has offices in 27 cities, also many factories, last year sank $800,000 in new land and buildings...
...casket business is no static affair. A flux of styles from decade to decade keeps things moving. The height of current fashion is National's Cast Bronze Sarcophagus, a 1,400-lb., $16,000, silk-lined affair. From 1910 to 1920 the leader was a fancy mahogany casket selling at around $3,500. A trend toward colors is likewise setting in. Cream, champagne, grey, pink, green, and rainbow-tinted caskets are popular now. Recently an actress was buried in a bright orchid colored casket lined in satin ruffles; officials of a smaller western company still talk...
Most of the sales are made to funeral directors whose charge is for the whole funeral rather than just the casket. The average funeral comes to around $300. No figures on the actual number of caskets sold by National are ever given out, although the company admits that the all-time highs were during the influenza epidemics when stocks reached zero and caskets had to be recalled from non-flu districts. National estimates, however, that it makes one-sixth of the U. S. output...