Word: carpet
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...maybe a little moisture-to keep it that way. He's got a lot of responsibilities. His wife has just had a new baby, and there's a new house "with a two-car garage, a screened back porch, two fireplaces, four bedrooms and a real red carpet in the living room. And I have my own farm, too, four acres of tobacco and six acres cleared for corn, soybeans and peanuts." That's not bad for a sharecropper's son, and Perry figures that it will take more than 20 wins to take care...
Nearly 80 nations have deemed the European Economic Community important enough to appoint ambassadors to represent them at the EEC in Brussels, and Common Market President Walter Hallstein has long been accustomed to greeting the emissaries in style. He arranged for a red carpet all the way to the curb of 23 Avenue de la Joyeuse Entrée when a new ambassador presented his credentials; the newcomer was then whisked by private elevator to Hallstein's eighth-floor suite, and, after a striped-pants ceremony, Hallstein would break out champagne. It was just what any head of state...
Made of polypropylene fiber, a common petroleum byproduct, Ozite Town 'N' Terrace carpet does not absorb moisture, resists acids, grease, mildew, children and dogs-and can be cleaned by a simple hosing down. Originally intended mainly for patios, Ozite is spreading to schools, supermarkets, kitchens, and is carpeting yachts gunwale to gunwale. Dyed cardinal red, it was used last year to cover the altar set up in Yankee Stadium for Pope Paul's visit. Hoping that consumers will think up more tasks for the product, admen have settled on a simple slogan: "Use your imagination...
...Viewing the recovery of his company, which was founded 100 years ago as a tanners' cooperative, President Richard Kimmel vows: "We won't make the same mistake again by holding on to one product line and saying this is it." Kimmel has already added a foam-backed carpet for indoor commercial use, will doubtless find some way to move Ozite carpets into the living room...
Special & Superior. The privileges of members vary. The Ambassadors and Admirals clubs have expansive quarters on the top deck of Washington's National Airport, fitted with armchairs, thick carpets, oil paintings, and lockers for private liquor supplies. The 150,000 members of United's 100,000-Mile Club have entry to "Red Carpet Rooms" at airports, get special luggage tags and receive a newsletter. Club members don't travel any faster, but a Clipper Club member may rise rapidly to the top of a Pan Am waiting list...