Word: carli
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Dates: during 1960-1969
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Spokesmen. In Hartford, Conn.., when two of the wheels fell off a prisoner-filled paddy wagon, cops chased one wheel as it rolled down a hill, then, looked helplessly back uphill while two men picked up the other wheel, put it into their car and drove...
Again this year, TIME offers its unique service to the readers who will be traveling abroad this summer. Subscribers to the U.S. and Canada editions who wish to receive their copies reader, a bazaar merchant who offered a ride in his private car...
...Nossal's copy, his hosts expressed themselves as more than satisfied with the new visitor. Conferring on him the distinction of being the Western Hemisphere's first Red China-based newsman, they extended Nossal's visa another six months-and even let him bring in a car...
Only a few weeks ago, Brower and BBDO hooked Dodge's $21 million car and truck account, biggest new account in the agency's history. Last week Brower scored again; Pepsi-Cola gave BBDO its $9,000,000 account, a plum that eventually could mean $25 million in billings if Pepsi's distributors follow the company's lead. Instead of showing what he was going to do for Pepsi, Brower put 60 members of his staff to work turning out a 65-page book that told about the people who would be on the account, stressed...
Brower rose through the copywriting end of the ad business, is still a phrasemaker at heart. He likes to work on his beat-up typewriter, sometimes stays up all night to touch up an ad presentation, e.g., he picked the name Valiant for Chrysler's compact car. His speeches are so nicely turned ("It is change, not love, that makes the world go around; love only keeps it populated") and hard-punching ("This is the great era of the goof-off, the age of the half-done job") that requests for reprints come in at the rate...