Word: canadas
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Dates: during 1990-1999
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Doing presto comedy is a special talent; many Whose Line players are improv veterans who have appeared on the Brit version. (And, don't ask us why, a lot of them did time in Canada.) They possess the verbal agility of the Says You! gang, but their real comic eloquence is in body language. Check out Wayne Brady's encyclopedic jive as he enacts "the history of 20th century dance in 30 seconds" or his tail wagging and panting when told he is a superhero named Playful Licking Puppy Boy. A star is born...
Instead, Magna is something called a systems supplier. With more than 40,000 employees scattered across Europe, the U.S., Canada, Mexico, China and Brazil, it is one of a growing number of companies making ever larger and more complex parts of cars--like the metal-body exterior of BMW Z3 roadsters manufactured in the U.S., the instrument panel on the Jaguar XK8 and the passenger cell for the cute little Smart Car that German consumer Cerstin Stadeler was eyeing disapprovingly in Bonn. "It looks like one of those kid's toys that come in chocolate eggs," she says. "You know...
...using the words car assembler and car developer in place of the old term carmaker. The evolution in language mirrors the development of Magna, whose success Frank Stronach couldn't even have begun to dream about in 1954, when, at age 22, he left his native Austria for Canada with $200 in his pocket and about the same number of English words in his vocabulary. Three years later he managed to start up a tool-and-die shop in a rented garage in downtown Toronto, and in 1960 he signed a contract with General Motors to produce sun-visor brackets...
...company was focused on the ground: it gradually began offering more and more components to the auto industry, from visor brackets to complete roof systems. As the order books bulged, so did Stronach's paycheck--by 1987 he had become Canada's highest-paid executive. Around that time, Magna's engineers developed the Torrero from the company's components inventory to drive home a point: it's not the parts that matter; it's how they fit together that counts. Dennis Blommers, a plant manager for Magna's Decoma division, which specializes in exterior systems, has been along for much...
John Wiley & Sons, the publisher, is marketing the book in the U.S. and Canada at both mainstream and university bookstores. Sharma has scheduled a book signing at the Coop in early April...