Word: canada
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Dates: during 1950-1959
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Corporately, CBC is a government-owned network with nine stations of its own plus 44 privately owned affiliates strung along the world's longest (4,200 miles) microwave hookup. Canada justifies government ownership by the need for serving up Canadian culture to an audience uneconomically scattered across a vast land. But the government recognizes the merits of competition, and a new Board of Broadcast Governors (TIME, Nov. 16) will soon begin licensing private-enterprise second stations in all major cities. CBC President Alphonse Ouimet, 51, whose $17,000-a-year salary is less than one-sixth as much...
...shows (Hallmark Hall of Fame, Ed Sullivan Show, River boat) that blend suitably with its schedule, selling the advertising time to Canadian firms. CBS produces almost all the rest of its shows, and with two exceptions-Ford Startime (half of its programs are imported, half produced for Ford of Canada by CBC) and the CBC-produced General Motors Presents-a sponsor cannot even worm his name into a show's title. CBC bars commercials from not only the middle but also the beginning and end of all its news and public-affairs programs...
Strenuous & Serious. Though CBC scorns the rating game,*its prize shows are highly popular. Closeup sends cameramen anywhere (Cuba, Egypt, Taiwan), interviews anyone (Evelyn Waugh, Brigitte Bardot), tackles any subject (homosexuality in Canada). CBC is strong on serious drama (recent example: The Crucible') and occasionally goes all out for esoterica: it spent $147,376 on a full-length production of Benjamin Britten's Peter Grimes. On CBC Folio the Winnipeg Ballet and the Toronto Symphony lure more than 1,000,000 viewers. Says CBC Vice President Ronald Fraser: "We do not degrade viewers to a type...
...With 68% of Canada's TV sets in range of U.S. stations, CBC often loses: KVOS-TV in Bellingham, Wash, consistently has a bigger slice of Vancouver viewers than does CBC's own CBUT-TV. But CBC affiliate CKLW-TV in Windsor gets 70% of its revenue from U.S. advertisers, often outdraws Detroit's WJBK-TV, WWJ-TV, WXYZ...
...Canada Temperance Act, passed by Parliament in 1878, is memorable largely because it has managed to survive so long. Canada's first Prime Minister, Sir John A. Macdonald, championed it only to prove a constitutional point-that such an important responsibility was a federal rather than a provincial right. (For himself, Sir John A. was no bluenose. Scathingly denounced by Liberal George Brown's Toronto Globe for his drinking, he retorted at an election rally: "I know you would rather have John A. drunk than George Brown sober...