Word: campaigns
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Dates: during 1940-1949
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Procter & Gamble yesterday offered the CRIMSON "all the free soap it wants" for its Share-the-Shower campaign to aid tubless college girls in New York...
...varsity basketball team journeys to Springfield tonight in an attempt to stay above the 500 mark for the season. Norm Shepard's men have won three and lost two so far in this campaign...
...five games of the 1949 campaign, Rockwell and Smith have scored 177 points out of 328 for the entire team. Against the Hoyas in Washington Saturday, a pair of tall Georgetowners throttled the Crimson's leading scorers...
Record dealers knew the reason for the switch: LP records, made not only by Columbia but by 21 other manufacturers, have been outselling RCA's 45, although RCA sales have been picking up since its new promotion campaign (TIME, Sept. 5). Announcement of the new machines stirred up more gossip that RCA would soon put its classical music on LP records, keep making the 45s for popular tunes only...
Continuation of propaganda methods which boast only density of barrage will not win respect in a hostile society. Only when the ISD attracts personnel who understand what constitutes democratic behavior and who can demonstrate it themselves will America earn dividends in its biggest publicity campaign...