Word: campaigned
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Dates: during 2000-2009
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...Thanks to a ferocious Facebook campaign launched by Jon Morter, a 35-year-old part-time deejay and logistics expert from Essex, and his wife Tracy, the Californian punk group Rage Against the Machine's 1992 hit "Killing In The Name" was propelled to the top spot on download sales of roughly 500,000, beating out X Factor winner Joe McElderry's cover of Miley Cyrus's "The Climb" by 50,000 copies. It was the first time a group has topped the British charts based on download sales alone. (See the top 10 songs...
...Rage Against the Machine's Zack de la Rocha told the BBC that the band was "very, very ecstatic about being number one," giving thanks to the "incredible organic grassroots campaign" behind the movement. Guitarist Tom Morello was slightly more forthright by saying [it has] "tapped into the silent majority of the people in the U.K. who are tired of being spoon-fed one schmaltzy ballad after another." (See Rage Against the Machine in TIME's Top 10 festival moments...
...proceeds from the sales of the single to a homeless charity called Shelter. The Morters' Facebook page also includes a link to the charity's website, which has helped it raise $112,000 so far. What's more, Cowell has even acknowledged the power of the Facebook campaign, days after he complained about it, telling reporters, "I think the campaign's aimed directly at me; it's stupid." He's since phoned Morter to congratulate him and offer him and his wife jobs at his record label. (They haven't gotten back...
Fonseka has spent nearly 40 years as a soldier. He joined the Army at the age of 19, and he will turn 59 on Dec. 18, the day his campaign officially begins. The same year that Fonseka joined the Army, Rajapaksa won his first election to Parliament. A shrewd, brash career politician, Rajapaksa made eliminating the LTTE, an armed separatist group, the all-consuming mission of his four years in office. Since the collapse of the Tigers, Colombo has been full of enormous cut-outs of the president, congratulating him on his victory. Rajapaksa called early elections to capitalize...
Fonseka wins praise for leading the final ground campaign against the Tigers, and for setting aside seniority to promote talented, effective junior commanders. But military analysts say the last push on land would not have been effective without the Navy, who cut off the Tigers? vital supply line and escape route by sea. "Sarath Fonseka could not have won the war, if not for the crucial support he received from Secretary Defense Gotabaya Rajapaksa, the other service chiefs, especially the navy and air chiefs and the intelligence agencies," says Rohan Gunaratna, head of the International Center for Political Violence...