Word: call-in
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Styrofoam cups and cans of diet Coke are scattered across a desk dominated by a bulky radio microphone. A fleshy, pie-faced man in a short-sleeved shirt is idly dealing blackjack hands to himself while grappling with questions from his call-in radio audience. Mostly, the problems revolve around money: investments, insurance, loans, lawsuits. A man from Topeka who sells computer cables for a living wants to know how much liability coverage he should have. Bruce Williams replies, "I wouldn't walk across the street with less than a mil. Juries are crazy." A caller from Spokane wants advice...
...more than 40 years, he is the most widely heard personality on radio, carried on some 1,100 stations. Dr. Ruth Westheimer, the pixieish sex therapist, was launched to fame by a sex-advice show on New York radio and now also does a national call-in show for NBC, and a TV talk show on the Lifetime Cable Network. "Radio was crucial in giving me the opportunity to talk about sexual matters in an explicit way," she says. "Not only the power of the medium, but the anonymity it provides...
...presence was everywhere. American audiences might have been able to recognize the outlines of one of his Labor Day telethons hovering in the ozone over JFK Stadium. There were the earnest testimonials from world figures (Bishop Desmond Tutu, Coretta King, Pelé and Linus Pauling). Phone numbers for call-in pledges appeared frequently. There were also, of course, the performers, trotted on according to strict show-biz standards: lightweights draw the day shift, heavies get prime time...
...host of a fledgling all-night talk show. Starting with just 28 stations, the Washington-based Larry King Show became one of radio's most phenomenal success stories. It is now heard on 265 stations nationwide and has nurtured the most savvy and articulate band of call-in listeners on radio...
...major danger facing King these days seems to be spreading himself too thin. Along with his two nightly talk shows, he is host of a worldwide call-in program on the Voice of America, writes a weekly column for USA Today and does color commentary for a regional cable sports network. To lighten the load a bit, King has cut his Mutual show from five to four hours a night. That means he can usually get to bed by 4:30 a.m. at the Arlington, Va., condominium he shares with his daughter Chaia, 17. (King has been divorced three times...