Word: calcium
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...women like her menopausal mom. In January, General Mills climbed on board, introducing Harmony cereal with soy protein, folic acid and a vanilla-almond-oat flavor that rated high in female focus groups. And this fall Quaker will roll out its Nutrition for Women oatmeal, which features extra calcium and iron and a feminized lavender backdrop behind the trademark white-haired Quaker...
What the new fem foods have in common is that they all trumpet nutrients that benefit women in particular, from the tried and true, such as calcium for preventing osteoporosis and folic acid for staving off birth defects, to sexy newcomers like soy, which is popularly believed to fight breast cancer and relieve the symptoms of menopause, though this is still unproved...
...products are not wholly without value, however. Women have different nutritional needs from men, requiring more iron, for example, and fewer calories. Nine out of 10 women don't get their recommended daily allowance of calcium, and 70% don't get enough iron. While women are clearly better off munching leafy greens or low-fat yogurt than relying on fortified foods, it's also clear that many of them aren't doing it. If a bowl of fortified oatmeal in the morning gets them going, nutritionists say, it's better than nothing...
...products are not wholly without value, however. Women have different nutritional needs from men, requiring more iron, for example, and fewer calories. Nine out of 10 women don't get their recommended daily allowance of calcium, and 70% don't get enough iron. While women are clearly better off munching leafy greens or low-fat yogurt than relying on fortified foods, it's also clear that many of them aren't doing it. If a bowl of fortified oatmeal in the morning gets them going, nutritionists say, it's better than nothing...
...partly the desire to fill in the gaps in her diet and partly the eye-catching package that led Amy Hoerler, 29, of Brooklyn, to toss a box of Harmony cereal into her cart last month. Hoerler, who takes a women's multivitamin and a calcium chew, still feels she doesn't eat as healthfully as she should. "But there's a feeling," she says, "that if you eat a cereal like this in the morning, it balances out the Taco Bell you eat for dinner...