Word: buys
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Dates: during 2000-2009
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...through marketing campaigns, advertisements, and all the subtle nuances behind a store's attempt to make you spend your money. In his new book, Shoptimism the former executive vice president of clothing retailer Lands' End (and former editor-in-chief of Esquire) examines why we shop, how we buy, and what sort of tricks the advertising industry tries to play on us. (Watch TIME's video "Are You Ready To Shop...
...buy things? There are two basic kinds of buyer. The classic buyer who tries to buy only things that he or she needs, who thinks about it rationally, who compares prices. The romantic buyer shops with his or her heart. The romantic may buy something because it is trendy or it has a really cool design or because he or she is feeling blue and needs a pick-me-up. It is someone who cares less about durability and more about emotional satisfaction and appeal. (See "Recession Shopping: 10 Things to Buy Right...
...book, you talked a lot about anti-consumerists, calling them them 'buy scolds' and 'ad bashers'. Do you agree? Do you think advertising agents are as nefarious as some people make them out to be? Anti-consumer groups do have a point, but they assume that we are defenseless as consumers, and that we don't see through advertising as well as we do. I think most people do see through it, if only because advertising is just so ubiquitous. If nothing else, I think that the advertising community has hurt itself by putting out so many...
...unfiltered user reviews on their websites have found that it doesn't hurt business at all. I think a lot of companies are finding that they are far better off by letting people talk openly. That becomes much more of a deciding factor in a consumer's decision to buy than a commercial...
...depends on the person. For example, expensive athletic shoes like Nikes - the right style or model - are totally superfluous and over-priced, but kids who don't have the right kind of shoe face potential ostracism from their peers. I'm not arguing that everyone should go out and buy their kids $120 Nikes, I'm just saying that there is a social pressure - a sense of need. A kid who has those shoes may feel better about himself than if he didn't have them...