Word: buys
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Dates: during 2000-2009
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...bank Merrill Lynch pledged to invest $9 million over four years. "That gave the project a lot more certainty," says Dorjee Sun, chairman of Sydney-based firm Carbon Conservation, which is helping Aceh's provincial government devise the scheme. "It showed there was appetite from investment banks to buy these credits." Merrill Lynch calls Ulu Masen "the world's first commercially financed avoided deforestation project." Money has been followed by political muscle: a year later, Arnold Schwarzenegger of California, along with the governors of Wisconsin and Illinois, signed a deal committing the state to finding ways to incorporate forest credits...
...Protecting crops from marauding elephants might seem peripheral to the task of preserving Ulu Masen. So might FFI's nursery in Geumpang, where farmers can learn grafting techniques and buy fruit-tree saplings at bargain prices. But both activities are designed to improve the livelihoods of local people, who are key allies in any REDD scheme. "These communities have to benefit," says Linkie. "That's the whole idea. They're getting an incentive not to cut [the forest] down." (See the top 10 green stories...
...Neil Munn says the denizens of Madison Avenue and Soho aren't competing with clients, they're creating products that their market research indicated consumers wanted but couldn't buy. For example, Zag started Dogside, a line of high-fashion dog accessories (with Bella, the labradoodle of supermodel Elle MacPherson, enlisted as its face), because it determined there were no dominant brands in that sector. Some agencies began creating brands before the recession, but the trend has picked up steam as a severe ad slump has forced them to explore alternatives to the traditional fee-based business model...
...estimates that retail sales in the western provinces rose 19.2% in the first half of 2009, 3 percentage points more than in the east. "Xi'an has reached a very important development stage," explains Chen, Xi'an's mayor. "Incomes are just at the first point when people can buy homes and cars...
...want to skip all that backbreaking plowing, er, clicking, or if you've run out of friends who faux-farm, you can buy farm cash and get what you want. These virtual goods are the products that social games are actually trying to hawk. People hand over real money for make-believe merchandise. It's like using greenbacks to buy Monopoly dollars--but if you want...