Word: buttoning
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...magic of the new technology is that it allows the candidate to identify and respond to the demands of the electorate as never before. At the push of a button, he can command a list of the names of voters who support him-and thus require only his limited attention-or a "sway" list of independent and undecided voters, who should get more of his time. Properly programmed, the computer can identify subgroups by occupation, ethnic origin, even hobbies, then dispatch "personal" letters, circulars or telephone messages as needed. Surveys have shown that personal messages, even when identified as coming...
Remember the button-down shirt...
...going out, moderate is moving in, and the button-down is back. Says Danny Zarem, vice president and fashion director at Manhattan's Bonwit Teller: "Men have gotten the peacockery out of their systems. They feel it's now time to return to good taste...
...child who wants more mature companionship there's Play 'N Jane: it plays ticktacktoe, horseshoes or a primitive form of basketball whenever its human counterpart flips an activating switch. Randi Reader sits holding a book, and at the touch of a button proceeds to read 15 nursery rhymes, her blue eyes gazing intently at the page...
...covers looked alike. They were pictures of pretty girls saying nothing." November's cover, which he chose, was Raquel Welch ("At least she's alive and well and known," says Brady), while January's will feature a college girl in blue jeans wearing a political campaign button...