Word: buttoning
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Dates: during 1930-1939
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Unfortunately all the George Apleys and their wives seem to think they are being made game of. Certainly neither the nice Mr. Santayana nor even Mr. Marquand meant to do that. They were merely showing them off, as one shows a most prized heirloom. George Apley, with his five-button coat, is to America as the Breton peasant woman with her super-headdress is to France; perhaps some day he too will adorn the pages of the National Geographic on the dentist's waiting-room table...
...trembly-voiced when his enthusiasm mounts, described his invention which he thought would enable radio listeners to signal at once to the broadcaster the fact that they were listening, and whether they liked or disliked what they heard (TIME, April 2, 1934). Radio sets would be provided with three buttons marked "Present" (tuned to the station taking the vote), "Yes" and "No." Each button would close a circuit through a 100-ohm resistance. When a number of buttons were pushed in concert at the announcer's request, the abrupt increase of the power load would be recorded...
SHOWMAN-William A. Brady-Button ($3). An old war horse of the theatre, father of Alice Brady, husband of Grace George, who rose from the Bowery by promoting everything from prize rights (Jim Corbett) to plays, tells in his own or somebody else's racy lingo how he reached the top of the Main Stem...
With a meeting set for tomorrow night to elect new officers and plot a course of action for the next twelve months, the Instrumental Clubs are facing two problems that have cast shadows of doubt over their future. For a group that was once the very button on Fortune's cap has sunk low indeed in her favors, falling prey to the twin troubles of changing musical tastes and of lethargy on the part of their members, and unless oxygen is quickly applied, the flame of life may go out entirely. Yet the Instrumental Clubs need only a few readjustments...
Like her autobiography, Masks was aimed nowhere in particular but hits the shopgirl public right under the fifth rib. Even Publisher Button describes the story as "pure romance." If Masks had been published anonymously, readers could have deduced that its author had led a sheltered life but had not been sufficiently protected from far-fetched fiction of the baser sort. Rewritten into cinemantics, it might be palmed off as Art, but it would need a Garbo to complete the illusion...