Word: button
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WHEN injured New York Jet Quarterback Joe Namath was wheeled into a press conference at New York City's Lenox Hill Hospital last week, he wore two smiles. One was his own. The other was pinned onto his shirt. It was a Smilie button, bearing a simple face that in recent months has become one of the most familiar in the U.S.: a pair of oval black eyes over a happy upturned mouth...
...cuter." WMCA handed out thousands of Good Guy sweatshirts during the 1964-66 period and a few still can be seen around the city today. One of them may have inspired the artists of the N.G. Slater Corp., which caused the smile epidemic when it began producing Smilie buttons two years ago. After a slow start, the design suddenly took off this year, and several million buttons have already been sold. "People are looking for an excuse to smile," explains Marketing Director Robert Slater, "and anyone can wear it. Smilie's not right-wing or leftwing. He appeals...
...worth the enormous risks. On their homeward journey, the astronauts were scheduled to continue their scientific investigations. Shortly before Endeavour, carrying all three crewmen again, fires itself out of lunar orbit, the ship is to leave behind another memento of Apollo 15's visit. With the press of a button, the small, instrument-packed subsatellite will be automatically injected into an orbit around the moon. The tiny package should swing around the moon for more than a year, radioing vital data about the lunar environment. Then Worden was scheduled to climb out-side the spacecraft, edge his way back...
...Fendell's responsibility to control the moon rover's camera during the astronauts' lunar explorations. Sitting at his large, 15-button console in Houston, Fendell operated the RCA camera from a quarter of a million miles away. With a push of the appropriate button, he could swing it across the mountain-ringed horizon, raise it up to focus on a peak or lower it to peer down Hadley Rille. He could zoom in on the astronauts for a closeup or even adjust the lens opening to compensate for the moon's harsh lighting conditions...
...begin tilting the camera upward. Thus, by the time his command reached the moon, the camera would-he hoped-follow Falcon's ascent stage until it drifted off the tube. Then, in order to bring it back into sight, Fendell would have to press an-other button precisely two seconds after liftoff, ordering the camera to pull back to a wide-angle view. Noting NASA's -and the public's-keen interest in watching the lunar liftoff, Fendell conceded that "if we don't see it, I'd better get out of town...