Word: button
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...factor in the election, however, may turn out to be the X chromosome. Will Margaret Thatcher lose votes because she is a woman? In Leicester, Button Machinist Betty Poynton confessed, after Thatcher's visit to her shop floor: "I don't fancy a woman as Prime Minister. It's a fellow's job." Others may well agree. Thatcher, however, thinks her sex may be an advantage. "There's an air of excitement," she says, "about the possibility that we're going to have a change of this kind." Later, in a mood of introspection...
Warner Cable Corp. is testing in Columbus a "two-way" cable system that enables viewers to talk back to their sets by pressing buttons on a hand-held console (price: $10.95). The programs are local news and talk shows on which performers ask questions of the audience. Every seven seconds a master computer scans the 30,000 homes getting the service and tallies how many are pressing a yes and how many a no button; the response totals are flashed on the screen...
...July, a local planning body took votes on zoning and other questions among citizens watching at home as well as those in the hall. Later, Ralph Nader, visiting Columbus, asked how many watchers would back a petition to change children's advertising (an overwhelming majority pushed the yes button). Advertisers are also making heavy use of the system. Bill Cosby, pitching for Ford Pintos, asks how many viewers want more information on the car; Ford gets a computer printout of hot prospects who voted...
...roots of Jefferson's Declaration of Independence. The work has already won several literary prizes. A few weeks ago, he was holed up in Williamsburg, Va., completing a sequel at the rate of one chapter a day. Wills has also found time to write a suspense novel, At Button's, conduct a weekly seminar for Johns Hopkins students at his home in Baltimore and meet three deadlines a week for his syndicated newspaper column "Outrider...
Physical peculiarities kept none of those gentlemen from the highest office, but some of them might have had a hard time getting there today. For Americans now even hold strong notions about the cut of a Chief Executive's clothes. Harry Truman incensed many button-down traditionalists by hacking around his Key West vacation retreat in criminally garish sports shirts. The spectacle of Franklin D. Roosevelt in the flamboyant cape and floppy hats that he loved to flaunt raised the blood pressure of old-school Republicans...