Word: burnished
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...website called My Emissions Exchange promises to bring the carbon market to your front yard. If you can drastically reduce the electricity you use in your home, the site will certify your personal emissions reductions and then broker those credits to companies looking to burnish their green reputations. "You're rewarded in two ways if you bring down your personal emissions," says Tom Reilly, the company's president. "You pay less in utility bills, and then you generate carbon credits that we can sell." You win - and so does the earth. (See the top 10 green ideas...
...agree that Borges and Updike outshone—in influence, most definitely, and in skill, most probably—the likes of laureates such as Eyvind Johnson and Harry Martinson, there is no reason to give them laureate status now just so future generations of their family can burnish the trophy. After all, the quality of Borges or Updike’s literary output is in no way diminished by the fact that a prize was never received.America’s flagship prize, the Pulitzer Prize, has given out three literature prizes posthumously, squandering its hefty award sum (today...
Safety Net. JetBlue is working hard to burnish its rep. The airline says it will refund the full cost of tickets purchased between now and June 1 if you subsequently lose your job. Just let the airline know 14 days before you're due to travel that you'll be needing that money to pay the rent, rather than pina coladas...
...Iraqi leaders, like the firebrand Shi'ite cleric Muqtada al-Sadr. On Friday he threatened to resume attacks against U.S. troops if they don't withdraw "without retaining bases or signing agreements." By rejecting the pact, al-Sadr, like some other opponents of the deal, is also hoping to burnish his nationalist credentials ahead of crucial provincial polls in January...
...take all this new information we create and put so much pressure on the top 10 results in Google that the false negative stuff gets pushed down," says Martin, who says it can take months to burnish an online image. "Once it's pushed out of the top 10, they're pretty much O.K." (Of course, it's not a perfect solution - readers who click to the second page of your search results will uncover your cyberskeletons...