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Crane has enough money left in his $300,000 budget for a last-minute TV blitz. But Evans, who has a $225,000 budget, is running short of funds and has to rely on a makeshift approach to reach large numbers of voters. Taking a tip from the old Burma Shave advertisements, he is setting up a series of signs on a busy highway in the district. They read: I'M NOT A LAWYER/ OR A DOCTOR/ DON'T CHARGE HIGH FEES/ I'M HERE WHEN YOU NEED ME/ AND THERE WHEN IT COUNTS/ RE-ELECT DAVE...

Author: /time Magazine | Title: Nation: Two High-Tone Contests of Issues and Ideology | 10/20/1980 | See Source »

DIED. William J. Sebald, 78, who as political adviser to General Douglas MacArthur in postwar Japan played a leading role in repatriating more than 500,000 Japanese prisoners of war and later served as Ambassador to Burma and Australia; of emphysema; in Naples...

Author: /time Magazine | Title: Milestones, Sep. 1, 1980 | 9/1/1980 | See Source »

Americans might even honor the exuberant, slightly bizarre poetry of their commercial muse. Two or three generations ago, the national laureate might have been the anonymous bard who wrote the Burma Shave roadside quatrains ("In this vale/ Of toil and sin/ Your head grows bald/ But not your chin/ Burma Shave.") The beer commercial ("You've danced all day on a pool of fire," or some such: "Now Comes Miller Time!") has invented a sort of macho haiku that might turn into a national verse form...

Author: /time Magazine | Title: Time Essay: America Needs a Poet Laureate, Maybe | 8/25/1980 | See Source »

...number of satellite characters keep orbiting Ignatius' girth. There is Burma Jones, a young black who has to take a low-paying job at a Bourbon Street strip joint or be arrested for vagrancy. As a sidewalk shill for the acts inside, Jones seeks his revenge: "Night of Joy got genuine color peoples workin below the minimal wage." Then there is Patrolman Mancuso, who has been ordered by his chief to bring in at least one suspicious character. Donning the odd costumes he is forced to wear for the purpose of enticement, Mancuso constantly goes out and gets himself...

Author: /time Magazine | Title: Books: Rumblings | 6/2/1980 | See Source »

...tried to ship three dozen sneakers to a college in Burma once--got a company to agree to do it free. But the State Department returned the shoes to this company three times because they weren't packed right," Auerbach said with a sneer...

Author: By William E. Mckibben, | Title: Red Auerbach Touts Hoop Diplomacy | 12/5/1979 | See Source »

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