Word: bullock
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...Proposal also hit it big by mixing a cocktail of familiar ingredients from earlier Bullock hits. In While You Were Sleeping she had to pretend she was in love with a handsome guy (Peter Gallagher) while his family pushed them together. In Two Weeks Notice she was the underling who couldn't stand her boss, then fell in love with him; here she's the boss and generic hunk Ryan Reynolds is the aggrieved assistant. And in her one solo hit, Miss Congeniality, she was a gruff FBI agent who went undercover as a perky contestant in a beauty pageant...
...overturned in the recount. It earned $34.1 million, according to early studio estimates, and beat out the second-place finisher, The Hangover, by more than $7 million, and the weekend's other new movie, the Jack Black-Michael Cera prehistoric comedy Year One, by about $14 million. Bullock's first No. 1 movie in a decade (since Forces of Nature), it nearly doubled her previous personal-best opening (the 2007 Premonition, at $17.6 million...
...Studio CEOs, and especially CFOs, will note that the past three winning movies were made for peanuts, with weekend grosses that were greater or nearly as much as their respective budgets; The Hangover cost $35 million to produce, The Proposal $40 million. By next weekend, the Bullock film should outearn the Denzel Washington-John Travolta thriller, The Taking of Pelham 1 2 3, whose budget was about $100 million. By then Bullock's film will also exceed the theatrical earnings of Duplicity, the comeback film of Julia Roberts, Bullock's main rival over the past 15 years as Hollywood...
...Unless the star is - and here's where industry analysts do spit-takes with their Evian - Sandra Bullock. Every once in a while, every blue moon, audiences want to be reminded of why they made someone a star in the first place. They like Bullock, they really like her; they just haven't seen any reason to go to her movies. The advertising for The Proposal gave them that excuse: it played on both cutting a successful woman down to her co-star's size and allowing Bullock to flash her trademark poop-eating grimace, the signal of a working...
...success of The Proposal is a victory both for women filmmakers (director Anne Fletcher, who also did the Katherine Heigl hit 27 Dresses) and for actresses of a certain age, say, over 30. Bullock, who still looks great, gets started on her biggest hit a month before her 45th birthday. That's not girl power - it's almost grandma gold...