Word: built-in
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...boxing. “She’s a serious bad-ass and kind of scary,” says a regular, “but it’s a cool class.” Boston Sports Club has new facilities, a huge weight-room selection and built-in personal cable TVs. The biggest perk, though, is using your membership freely at all Boston, New York, Philadelphia and Washington locations...
...most cases, the success of Harvard’s students relies on their peers—present, past and future. We are challenged and helped by the students who attend Harvard while we do—in classes, study groups and extracurricular organizations. Graduates of Harvard are a built-in support network for post-graduate work in whatever careers students choose. And if the Harvard name has some “signaling” sway with non-alumnus employers, it’s only because the students who come out of Harvard consistently do great things—lead businesses...
...promote a women's film, Hollywood marketers often return to the old model. They roll out the release slowly, court the critics, aim for the female audience by advertising on Oprah. Yet there seem to be built-in conventions: a pensive tone, a love for the victim and often an ensemble cast of stars. "Notice that there's rarely a movie with just one female in it," says Amy Pascal, chairwoman of Columbia Pictures. "You need three of them to equal...
This year more than ever, high-tech gadgets were hot. In the kitchen-appliance department, big spenders got to oooh and aaah over LG Electronics' $8,000 Internet refrigerator with built-in 20-GB hard drive, MP3 player and digital camera (so you can look up recipes, cook to music and e-mail photos of the results). A one-of-a-kind garbage can, the $55 Smart Bin from Innovative Products, automatically pops its lid when you wave your hand over its motion sensor...
Digital displays have been fastened to everything from curling irons to space heaters--with mixed results. We found the LCD screen on Rival's prototype Recipe Smart-Pot (a high-tech Crock-Pot with 200 built-in recipes) too small to scan entire recipes at a glance. By contrast, the $100 Electronic Weight Control System from Concord Technologies was handy and easy on the eyes; the bathroom scale stores the weights of a family of four for as long as a year and comes with a wireless remote that you can attach to the wall at eye level...