Word: built-in
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...they are as much a part of the tourist's gear as a straw hat and Bermuda shorts. The company most responsible for the change is Japan's Canon (1983 revenues: $2.8 billion). In 1976 it brought out a revolutionary model called the AE-1. Containing a built-in microprocessor, the camera made exposure settings a snap. An aggressive ad campaign that used sports stars to tout the AE-l's easy handling helped Canon become a favorite among amateur shutterbugs. More than 8 million of the AE1 series have been sold, helping to make Canon...
...Junior's other problems are more visible. Dealers and users alike complain about its toylike appearance, its Chiclet-shaped keys, the built-in design barriers that make it difficult to expand the machine's memory or attach extra disc drives. But its biggest drawback has been price. In the market for home computers, where most machines sell for under $300, even the stripped-down $669 version of the PCjr seems overpriced. "For its level of performance," says William Bowman, chairman of Spinnaker, a leading software publisher, "it is simply the most expensive machine on the market." Although...
Shrime's company, Micro Star, next month will begin offering the paperback-size instrument in both a plastic case ($400) and a brass one ($700). To use the device, travelers press a button to enter the name of the city they are visiting. A built-in microprocessor then does virtually all the rest. Shrime, a Lebanese Christian, spent two years designing the guide after consulting with Middle East Islamic leaders. The device has legions of potential customers: Islam counts more than 500 million followers...
Bernal also mentioned "the built-in mechanism in our society which likes to see champions knocked off." Indeed, it seemed that all elements had teamed up to make it difficult, if not impossible, for Harvard to repeat as champions...
...Soviet leaders are unable to cope with the political implications of their own aging, infirmity and mortality for a reason that is simple and damning enough: theirs is a system based on the seizure, accumulation and consolidation of power. It has no built-in mechanisms for the sharing or transferring of authority beyond the inner circle. Every time a Soviet leader dies or is incapacitated, the world ought to be reminded of that essential fact...