Word: buildups
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Dates: during 1940-1949
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Cissie gave Bootsie a shrewd buildup, decorated the column each week with cuts of Bootsie in a different hat. As madly hatted as Hedda Hopper, Mrs. Cassini has a collection of 50, mostly John-Frederics jobs, sometimes makes her own from pieces of curtain or lace tablecloths...
...York's tabloid Daily News splashed it on Page One: TRUMAN ASKS 4 JUSTICES TO QUIT. In Washington, Cissie Patterson's sister paper, the Times-Herald, gave it a black bannerline buildup. It was one of the biggest news stories of the year-if true. Never in U.S. history had a President told Supreme Court justices to get out. The story even named the four justices: Black, Jackson, Frankfurter and Murphy. To devoted News and Times-Herald readers, it looked like the straight dope. To newsmen, it did not: the "scoop" was signed by poison-penman Columnist John...
...fight for the heavyweight championship was just a week away. The accident of war had given it the longest, (five year) buildup in history and canny Promoter Mike Jacobs, who generally knows what the traffic will bear, had scaled ringside seats at an imposing $100 apiece...
...Years (TIME, April 15) did so well in Manhattan's Radio City Music Hall-its third-week gross of $147,000 was second only to The Bells of St. Mary's in Music Hall history-that Metro planned a "cultural" (special showings for church and civic leaders) buildup, Gone With the Wind type of distribution...
Contrary to United Artists' expectations, Laurence Olivier's Henry V (TIME, April 8) did so well in Boston that cautious plans for gradual release, and a long "cultural" buildup (mainly academic) were being hastily revised. The film would open in Manhattan's City Center around June 17; in other large cities as soon thereafter as possible, under Theatre Guild sponsorship. There were still only six prints in the U.S., and U.A. still named no date for general release...