Word: builders
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...Builder's Hope. Deerfield's trouble is not so much hard-shell racism as pocketbook fear. Many residents are on-the-rise young executives in Loop corporation offices who went into mortgage debt to buy split-levels (average price: $23,000) for their growing families. With the steady rise of the real-estate market, the tightly budgeted family heads (average salary: $9,000) hoped to break even or turn a small profit by the time their companies assigned them to better jobs in other cities. But their hopes did not take into account the secret plans of Builder...
...Empire Builder. In addition to banking, Guevara has grabbed off half the burgeoning National Institute for Agrarian Reform (INRA), which is rapidly matching the rebel army in size and importance. Its headquarters is the most tightly guarded building in Havana. As boss of INRA's industrialization division, Guevara has a free hand for revamping Cuba; last week he seized the $14 million Havana Riviera Hotel. His appointment as National Bank chief touched off a run on savings banks-which Guevara thought "logical," considering his "fame of being extremely radical...
...week's end Staudacher, 47, had his badly damaged, 31½-ft. boat up for repairs at his woodworking shop back in Kawkawlin. Mich., where he earns a good living by turning out church furniture, enjoys a reputation as the nation's finest builder of wooden-hulled, unlimited hydroplanes. As soon as repairs are complete and the water is right (probably next spring), Staudacher will give Tempo-Alcoa an all-out try at Campbell's record, feels sure she will break it. Says he wryly: "She runs much better on water than she does on land...
Already convinced that "the most important thing of all is salesmanship," Eaton rushed right home and set down The Builder's Creed: "I believe in a happy Eternal Life ... in a Christ that smiles and loves you and me, [in] an immense Endowment Care Fund ... to care for and perpetuate this Garden of Memory." The Creed, combined with a pay-now-die-later arrangement soothingly described as a Before Need Plan, boosted plot sales by 250% in the first year...
Power & Ruthlessness. The history of the House of Morgan is almost the story of U.S. banking. Founder J. Pierpont Morgan was a great builder and dreamer who helped build the U.S.-and grew so powerful that he helped run it. Morgan left his father's London banking firm at 20 to try his own luck on Wall Street. After acting as agent for his father's firm, he went into business for himself under the name of J. Pierpont Morgan & Co. He performed dazzling feats of finance one after another. His method was to buy control of banks...