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...promote its slogan "Where there's life . . . there's Bud," the Anheuser-Busch brewery has spent $40 million. Last week it filed suit against the Chemical Corp. of America, which makes a floor wax that kills bugs too. Its complaint: the chemical company's new slogan-"Where there's life, there's bugs"-tended to "disparage" Budweiser. Chemical Corp. blandly rejoined that its inspiration was really 18th century English Poet John Gay, who wrote: "While there is life there's hope, he cried." The court, in a temporary injunction, told Chemical Corp. to apply...

Author: /time Magazine | Title: ADVERTISING: Where There's Life ... | 8/1/1960 | See Source »

Dalkowski's father, a vocational buffer in an electric-tool plant in New Britain, Conn, and an avocational baseball buff, trained Steve for the outfield. But the boy tried pitching in high school, quickly caught the strike-out bug. Says Dalkowski: "I didn't win, but when I got the ball over the plate, it was fun to watch them swing." Signed by the Baltimore Orioles after graduation in 1957, Steve joined a rookie farm club in Kingsport, Tenn. "I remember my record," he recalls, "because it was so even: 121 strike-outs and 129 walks...

Author: /time Magazine | Title: Sport: The Wildest Pitcher | 7/18/1960 | See Source »

...finest practitioner. Last week, warming up for a try at his fourth straight victory in the famed Diamond Sculls at Britain's Henley Royal Regatta, the 6-ft. 4½-in., 196-lb. Mackenzie was skittering his one-man shell across the water like a nervous water bug. But. as always, he was relying almost as much on gamesmanship as on power to preserve his reputation as the world's best sculler...

Author: /time Magazine | Title: Sport: Gamesmanship Afloat | 7/11/1960 | See Source »

...musette bag of red-haired Horace Sutton are Dramamine tablets, bug spray, a ten-bladed Swiss army knife, cable cards, swimming trunks, traveler's checks-and a seemingly inexhaustible supply of paregoric. These are the tools of Sutton's profession: he is a travel writer, working for newspapers and magazines in an age when more and more of the world's citizens are excursioning to more and more foreign countries...

Author: /time Magazine | Title: The Press: The Traveling Press | 7/4/1960 | See Source »

Something from Everybody. Of his presidential chances, Unitarian Bowles insists that "I am not bitten by the bug." Yet every time he rises to speak?and he gives about 100 speeches a year across the land?Bowles rolls his I's, manages to mention his personal experiences in high political jobs. He is also a prolific author (half a dozen books on politics and international affairs since 1954 ), magazine contributor, letter-to-the-editor writer, interview giver. To his benefit, Bowles is an intimate of most of the top candidates. The jacket of his latest book. The Coming Political Breakthrough...

Author: /time Magazine | Title: National Affairs: The Bowles Boomlef | 5/2/1960 | See Source »

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