Word: bug
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...motorized monument to Flower Power nostalgia. All that's missing is a Day-Glo paint job and a roach clip in the ashtray. But the Beetle will be a much trickier resurrection than bell-bottoms now that boomers seem partial to cars and trucks big enough to fit a Bug in the back...
Practicality aside, that li'l Bug sure is cute. And VW plans to show that if it tugs the heartstrings, it will pluck the purse strings too. With such slogans as "More power and less flower" and "If you sold your soul in the 1980s, here's your chance to buy it back," VW hopes that blending baby-boomer nostalgia with Generation X sophistication will help sell as many as 50,000 Beetles in the next year. "This car is for people who see the world's glass as half full," gushes Jens Neumann, VW managing director for North America...
...spin. Over the past decade, the company's North American unit has been hammered. Although last year VW of America increased sales 1.2%, to 137,885 cars, that's only a third of the metal VW of America moved in its mid-1960s heyday. The idea of reviving the Bug came after VW buffs went wild over a Beetle built for display at the Detroit auto show four years ago. The company did some market research and decided it might be able to win Americans back by rolling out a contemporary version (the engine is in front this time...
...BUG...
JUST IN CASE Most insurers are anticipating the "millennium bug" by adding fine print to exclude damage caused by computer clocks setting themselves back a century on Jan. 1, 2000. J & H Marsh & McLennan is embracing it with 2000 Secure: the policy offers $200 million in coverage to companies facing millennial calendar meltdown...