Word: budd
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Former Marine Sergeant Leonard Budd, who now works for the department of public health in Rowley, Mass., spent 5½ years in North Vietnamese prisoner-of-war camps after the truck he was driving near the DMZ was ambushed. Budd feels that aid to Viet Nam should be cut off. "We were right to supply them as long as the supply was needed and they had the initiative to follow through and use it wisely," he said. "But the way they have been wasting it, with their morale as low as it is, and deserting at the rate they...
...some of them suppliers of automotive parts, others located in the hard-hit Detroit area, are also paying rebates to their employees who buy new cars. Sperry and Hutchinson is offering 50,000 Green Stamps (nominal value: $125) to car-buying employees. Gulf + Western, Libby-Owens-Ford Co. and Budd Co., among others, are offering $100 sweeteners...
Dora Smith, the first black forewoman at Detroit's Budd Co., a supplier of automotive parts, acknowledges her unabashed, triumphant materialism. When she bought her 1974 Ford Gran Torino, she says, "I used to go out at night just to make sure it was still there. Then when I'd get up the next day, I'd say 'Good morning, car.'" D. Parke Gibson, a New York City marketing analyst who advises corporations on how to tap the $46 billion-a-year black market, says that buying sprees by blacks may be something...
There are not that many engineers to hire-enrollment in engineering schools has dropped 20% in the past three years-and companies are competing for the best as fervently as the colleges recruit top athletes. Gary Budd, a senior in industrial engineering at Georgia Tech, was invited to visit seven different companies' plants. He traveled with his wife, wined, dined and lodged lavishly-all at the companies' expense. Says Michigan State University Senior Keith Miller: "Even if you have only a 2-point average in chemical engineering [the equivalent of a C], you are supposed to be able...
...this cheerful odium issues from Hate, Inc., the brainchild of Budd Arthur, 45, a Chicago public relations man. Since Arthur first began promoting his idea last November, more than 1,000 people of ill will have written Hate, Inc. Arthur believes not only that he can keep his volatile idea safely within farcical - and financially profitable - bounds, but also that the well-timed release of carefully nurtured hatreds can be beneficial. Says he: "The weapon is satire. If we're successful, the haters will have to find a new word." That does not mean, of course, that...