Word: buchman
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Last month in Manhattan, parsnip-nosed Dr. Frank Nathan Daniel Buchman launched in the U. S. the latest campaign of his Oxford Groupers-Moral Re-Armament (TIME, May 22). Last week Dr. Buchman sought to sell MRA to the nation's Capital. To the Washington Star he sounded off in the copy writers' slogans which, over a period of years, he has diligently worked up. Sample: "Suppose everybody cared enough, everybody shared enough, wouldn't everybody have enough? There is enough in the world for everyone's need, but not enough for everyone's greed...
...blurb on a leaflet distributed last week in Manhattan. The leaflet was designed to publicize MRA Week, which ended on Sunday with a big Citizens' Meeting in Madison Square Garden. On its face, the blurb looked like an endorsement of the doctrines of Dr. Frank Nathan Daniel Buchman, which in Europe have borne the label MRA since last summer (TIME, Sept...
...sportsmen's statement, and the Buchmanites' editing of Sportswriter Vidmer's comment, were egregious examples of an Oxford Group technique which has slowly matured during the years Dr. Buchman has been at work. For Buchmanites it has not been enough to propagate, among "key people," the doctrine of God's direct and special "guidance" of his favorites, and the advantages of living according to the four Buchmanite standards of Absolute Honesty, Love, Purity and Unselfishness. The not-quite-absolutely-honest technique has also been to involve newsworthy non-Buchmanites, simply by getting them to agree publicly...
...Oxford Group of Dr. Frank Nathan Daniel Buchman, whose latest slogan is MRA ("Moral Re-Armament"), gathered in the U. S. to launch a big push during "Moral Re-Armament Week" (May 7-14). As ammunition they had piled up quantities of stickers, posters, milk-bottle tops (see cut)-they distributed 5,000,000 of these last year in England-all marked with "the four granite standards of Moral Re-Armament (absolute honesty, purity, unselfishness, love)," supporting the letters...
Looking thoroughly existent, Dr. Buchman arrived last week in Manhattan, determined to sell Buchmanism under its newest name, "Moral Re-Armament," in the U. S. and Canada during the next three months. Dr. Buchman revealed that his Groupers had lately induced British milk dealers to place the initials M. R. A. upon 4,000,000 milk-bottle tops. Cried the founder: "I'm sure America will do as much. America will never lag behind in milk-bottle tops...