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...business is an industry, subject to profits and losses, to fat seasons and lean, and subject also to mergers, combinations, monopolization. It was the monopolistic aspect of the circus which last week attracted attention. For, through buying out American Circus Corp., John Ringling, large, two-chinned proprietor of Ringling Bros.-Barnum & Bailey Combined Circus became owner of every U. S. circus of any considerable size. American Circus Corp. was the management company for Sells-Floto, John Robinson, Hagenbeck-Wallace, Sparks and Al G. Barnes circuses. In absorbing American Circus Corp.. Mr. Ringling in one all-embracing gesture eliminated competition...
Sunlight. When U. S. washers think of Lever Bros., they may perhaps think of how 98% of Hollywood cinemactresses use Lux, or of how Lifebuoy soap removes Body Odor. Some oldtime U. S. washers may think of the oldtime question: Good morning, have you used Pear's Soap? Yet, though Lux, Lifebuoy and Pear's all are Lever Bros, soaps, they are not the Lever Bros. soap. Leading Lever Bros, product is Sunlight Soap. The main Lever works are at Port Sunlight on England's Mersey River. Almost unknown in the U. S. is Sunlight, largest selling soap...
...remaining history of Lever Bros., after the establishment of Port Sunlight, is largely the history of expansion through branches. Mr. Lever globe-trotted all over the world. Wherever he traveled he left behind him, in strategic spots, a Lever Bros, branch or a Lever Bros, subsidiary. France, Germany, Switzerland, Canada, the U. S.?even China was not too far distant. In 1906 he tried to arrange a consolidation of leading British soapmakers, but the late great Lord Northcliffe raised such an antitrust turmoil that the project was abandoned. Thereupon Mr. Lever sued Lord Northcliffe and other
Ratified in 1911, the Lever concession granted to Lever Bros, some 1,860,000 acres, gave the company the authority to build roads, canals, railways and telegraph systems. In 1920 Lever Bros. acquired control of the Niger Co., a trading company which had functioned in West Africa much as famed Lord Clive's British East Indian Co. had during the previous century functioned in India. Lever Bros, remains today the dominating figure in West African trade...
Last week, Dr. Eckener and most of the Akron group sped to Manhattan. There they conferred with representatives of G.M.P.-Murphy & Co. and of Lehman Bros., and feted with National City Bank officials. Those houses are bankers for Continental plane lines? North, Central and South America. By making connections with them Dr. Eckener and Mr. Litchfield foresaw a possible world air linkage?Zeppelins by sea, planes by land...