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When Warner Bros, persuaded three actors * to leave Paramount this year, surprise was voiced in Hollywood. The Road to Singapore can best be regarded as a testimonial to the merits of a less acquisitive policy. It is possibly William Powell's worst picture and far below the standard which Warner Bros, have announced their intention to maintain by adopting a smaller and more select production schedule (TIME, Sept. 20). Powell, identified with less lush impersonations at Paramount, seems vapid by contrast in this picture although his mannerisms are less noxious than those of Basil Rathbone, who played the role...
...Combined circulation of Tower group: 1,330,000; of Modern group (exclusive of newsstand sales): 657,000. †Grand-Silver Stores Inc., McCrory Stores Corp., McClellan Stores, G. C. Murphy Co., Neisner Bros. Inc., J. J. Newberry...
...Nineties photographs which illustrate many of the advertisements are obtained from Brown Bros., oldtime newsphoto agency of Manhattan. The picture of the young man in the "Faery Soap" ad of the current issue ("Whoops! I'm just curazy about Faery Soap!") was taken from a French postcard...
...Warner Bros, had two reasons for a British studio: 1) to evade quota restrictions which state that 10% of all cinemas exhibited in England must be British-made; 2) to improve facilities for making pictures with foreign backgrounds or foreign language pictures for consumption outside the U. S. Paramount has had a studio at Joinville, France, for two years, got a controlling interest in England's Elstree Studios two months ago. Universal is now negotiating for a Paris studio where first scheduled production is a French version of Little Accident...
Following Hollywood's present trend away from factory methods of cinemanu-facture, Warner Bros, have also "discontinued mass production." For the next year, Warner Bros, plan to produce no more than four pictures at a time (six months ago, 19 pictures were being produced simultaneously), to allow four to six weeks of rehearsal for every picture...