Word: bros
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...Important corporate users of market research: Procter & Gamble Co.; Lever Bros.; Eastman Kodak Co.; General Foods Corp.; Du Pont; Goodyear Tire & Rubber Co.; American Telephone & Telegraph; General Electric Co.; Coca-Cola Co.; Standard Oil of Indiana; Swift & Co.; Bristol-Myers Co. Among important U. S. market researchers: A. C. Nielsen Co.; Percival White and Pauline Arnold of Market Research Corp. of America; Ross Federal Research Corp.; Archibald M. Crossley of Crossley, Inc.: Paul Terry Cherington; George Gallup; Daniel Starch; Henry Charles Link of the Psychological Corp.; McKinsey, Wellington & Co.; Paul Lazarsfeld; Elmo Roper (FORTUNE Surveys); Barrington Associates; C. E. Hooper...
Brother Rat (Warner Bros.-First National). An ingratiating survey of undergraduate language, baseball games, parades, hazing, discipline, finance and love-making at Virginia Military Institute, adapted from the 1936 Broadway hit and played, with appropriate youthful flourishes (see cut), by Wayne Morris, Priscilla Lane, Jane Bryan and Eddie Albert...
...bigwigs in a decade. Present were: Barney Balaban (Paramount), Nate J. Blumberg (Universal), Harry Cohn, Jack Cohn (Columbia), Samuel Goldwyn, Maurice Silverstone (United Artists), Nicholas M. Schenck (Metro-Goldwyn-Mayer), Sidney R. Kent, Joseph M. Schenck (Twentieth Century-Fox), Leo Spitz (RKO Radio), Albert Warner, Harry M. Warner (Warner Bros.), Will H. Hays...
...anti-Kelly News, remembering that the mayor invited local bigwigs to join such a committee last June, produced a better scoop. Only 30 had joined and of these 23 had never seen the report. "I didn't attend any meetings," said puzzled President Frank Cunningham of Butler Bros...
...Sisters (Warner Bros.) substitutes for Dreiserian strength, tenacity and patience;-chief merits of the Myron Brinig novel from which it was adapted-the cinematically more essential merits of pace, tidiness and scenic value. Opening at an election-night ball in the mining town of Silver Bow, Mont, in the year 1904, the picture traces the lives of half-a-dozen of the guests, ending, for no particular reason, when they meet again to get the early returns in 1908. Ostensibly its three heroines are Louise, Helen, and Grace Elliott, daughters of Silver Bow's druggist, but before much footage...