Word: bros
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Dates: during 1960-1969
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...school of imitators, and 18th-place Grey, whose strong suit is marketing. Since last September Doyle Dane has received new billings worth $35 million from U.S. Rubber, Mobil Oil, Gillette, Ocean Spray, Bankers Trust-and only last week another $6,000,000 to $8,000,000 from Lever Bros. For the chief casualty, Foote, Cone & Belding, the switch meant the loss of more than $12 million in billings for such products as JellO, S.O.S. scouring pads and Kool-Aid. Outwardly, executives managed to keep their cool, if not their Kool-Aid; playing the never-ending game of Madison Avenue statistics...
...business-than the specific loss of billings. The reason Foote, Cone was fired, explains Arthur E. Larkin Jr., General Foods executive vice president, was "an unavoidable difference on basic policy in respect to product conflict." Translated, this meant that Foote, Cone had recently taken on Ralston Purina and Hills Bros, coffee, both fiercely competitive with General Foods products. Although auto companies, cigarette manufacturers and soapmakers have long forbidden their agencies to handle other products in the same field, food advertisers have been traditionally lenient. Now that the biggest has decided on a stricter policy, others are likely to follow...
...Paris this week, before a meeting of the Group of Ten (Belgium, Britain, Canada, France, Germany, Italy, Japan, The Netherlands, Sweden, the U.S.), Treasury Under Secretary Frederick L. Deming intends to outline a plan conceived in part by his predecessor, Robert Roosa, who is now a partner of Brown Bros. Harriman. It proposes establishment of the cru-for collective reserve unit-which would supplement reserves of dollars and pounds in international payments. The U.S. idea is that movements of the cru would be handled by the International Monetary Fund, which already oversees national financial situations through the quotas, or drawing...
...these products, the Procter & Gamble Co. of Cincinnati, the pickings add up to sales of more than $2 billion a year and profits that reached $133.2 million in the fiscal year ended last June. P. & G. dwarfs its closest rivals, Colgate-Palmolive Co. (1964 sales: $806.6 million) and Lever Bros. Co. ($436.4 million), is the largest advertiser and 24th largest industrial company...
...welcome such a break. The Denver Dry Goods Co. requires its buyers to remain on the sales floors during peak hours, both to keep salespeople alert and to help customers with shopping problems. Sears, Roebuck reminds its repairmen to shine their shoes, and Chicago's Polk Bros, requires its delivery men to remove shoes before walking over fancy wall-to-wall carpeting...