Word: broadcaster
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...people of Belgium Premier van Zeeland last week broadcast...
Biggest point: "In the years 1928 to 1933 inclusive, 635 advertisers used national broadcast advertising. By 1934, 448 of these advertisers had abandoned Radio-187 remained on the air." Having thus put a finger on "broadcast mortality," as Radio's weakest spot, Yardsticks on the Air posed a series of pertinent questions...
What Does It Cost to Go on the Air? For the 79 programs the average cost was $8,052 per broadcast for time and talent. For the nine most successful programs the average cost was $13,961 per broadcast...
Most voluble defender of the holding company law last week was Representative Sam Rayburn who helped write it. In Washington he stepped to a microphone to declare in a nationwide broadcast: "If the Supreme Court should deny the power of Congress effectively to regulate the holding company, I am convinced Congress would tax the holding company out of existence...
...Giovanni, Cosi Fan Tutte, Il Seraglio, Figaro. Toscanini electrified audiences with Beethoven's Fidelio but he also made a great point of reviving a disused ''Reformation" symphony by Mendelssohn, banned in Germany because its composer was a Jew. This he played last Sunday in a broadcast to the U. S., in a series sponsored by American Radiator...