Word: broadcaster
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...kidneys. He was rushed to the Polyclinic Hospital, via a circuitous route to avoid the hysterical celebrations in Harlem. Meanwhile, millions of Germans, gathered around their radios all over the Reich at three o'clock in the morning, wept into their beer. "Impossible," they wailed when the broadcast was abruptly cut off immediately after the announcement of the knockout. Cafe and restaurant owners, who had been given special permits to stay open until 6 a.m., wrung their hands as their patrons gloomily filed out three minutes after the broadcast began. Schmeling's wife, pretty Anny Ondra...
...mustered 146 stations from Boston to Honolulu, had a beam open for Portuguese short waving to Brazil, another for Spanish reporting to other South and Central American listeners, a third to carry the German account to Challenger Schmeling's homeland. It was to be the biggest sport broadcast ever...
General Motors Corp.'s Buick Division had paid some $50,000 to sponsor the broadcast, was committed to pay about $35,000 more for the first 15 minutes of air time, was prepared to pay proportionately for as many additional 15-minute periods as the broadcast might...
Within just two minutes and four seconds, Brown Bomber Louis gave all this elaborate and expensive machinery every bit of use it needed. When the books were balanced, NBC could count as maximum paper loss the profit on time charges for what might have been an additional broadcasting hour, came out with a profit on the flat rate Buick paid for the fight, the 15 minutes of time sold. Buick lost the potential advertising mentions planned at three or four round intervals, put on the air the longer opening and closing announcements. These totaled three minutes and 48 seconds...
Radio entertainment, which began with hams playing phonograph records and broadcasting the girl friend's lyric contralto, is rapidly returning to its pristine simplicity. Not only in the U. S. have sponsors twigged to the fact that the simple news-character and game shows are cheapest. Last week came evidence that the trend was well established in Europe. British Broadcasting Corp. last week challenged chess-playing listeners to a match by radio and mail. Six staff members chosen to play BBC's game will broadcast their moves. Listeners will I counter by postcard. The broadcasting players will meet...