Word: broadcaster
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Stan Shaw's sponsors now number eleven, have been as many as 14. They and the studio net him between $7,500 and $10,000 a year. In his first year he broadcast ten chop-licking plugs a night to the lunchroom circuit for doughnuts and buns made by Fischer Baking Co. Sample "It's permissible to dunk Fischer's doughnuts up to the second knuckle." In that year Fischer's opened two new branches, added 19 new delivery routes. His first sponsor, in 1935, was Krueger Brewing Co. In 25 days, with no other advertising...
...drivers from drowsing. When a murderer last year eluded the New Jersey police and hit for the highways, Stan sounded the alarm between recordings of Mexicali Rose and The Very Thought of You; within 15 minutes a lunchwagon proprietor had the fugitive cornered. Anxious parents like to have Stan broadcast his all-is-forgiven patter to runaways. To date he has brought 17 back...
...Hoover indignantly yelped at this "vicious personal slander and libel in which there is not the remotest possible truth," demanded an apology in the next Round Table broadcast. In Washington, Columnist Pearson stuck by his pea-shooters, remarked: "No intelligent person would construe my remarks to mean that Mr. Hoover personally was buying up Southern delegates . . . they are being rounded up by his political friends in the manner that politicians usually round up Negro and poor white Republicans in the solid South. . . . As to how that is done, I refer to Bascom Slemp and Perry Howard, who did valiant work...
...summer, was Arturo Toscanini, whose European pond has shrunk rapidly in recent years. He was down for five concerts, including two performances of a work from which he generates much heat, the Verdi Requiem, to be done in Lucerne's old Jesuit Church. Four concerts were to be broadcast, and Toscanini's son-in-law, Vladimir Horowitz, able pianist, was scheduled to make one of his rare concert appearances under the maestro. The other festival conductors were also extra-Axis: England's bald-pated Sir Adrian Boult, Switzerland's Ernest Ansermet, the late Weimar Republic...
...University of Washington's arboretum is a lush, tree-planted, 260-acre park built by WPA, west of Seattle's exclusive Broadmoor district. It was the scene last week of a really glittering occasion. After speeches, orchestra music, ceremonies broadcast by radio, plump, close-coupled Collector of Customs Saul Haas, Seattle's Democratic patronage dispenser, lifted a pair of scissors, slashed the gauze covering of an ordinary-looking box. Out twinkled 200 fireflies...