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...perils of Pauline, who is frequently hanging from a cliff or its theatrical equivalent when a day's installment ends. Soap operas are milder thrillers, designed primarily to entertain housewives. Eleanor Roosevelt in her seventh paid radio job will dangle from no cliffs, but she will broadcast for a soap company at an hour when the air is loaded with troubled heroines. At 1:15-1:30 p.m. (E. S. T.) on April 30, Tuesdays and Thursdays thereafter, Sweetheart Toilet Soap Presents Eleanor Roosevelt will be heard over NBC's Red Network. Current Sweetheart Soapster is Baritone Jack...

Author: /time Magazine | Title: THE PRESIDENCY: First Lady's Week | 4/15/1940 | See Source »

Politics excluded (NBC otherwise would have to give equal airtime to disputants), Broadcaster Roosevelt can say what she pleases, may have guest stars if she wishes. Her sponsor is prospering Manhattan Soap Co., whose Sweetheart cakes retail for around 6?, sell mostly in groceries. Sweetheart Soap presumably will pay Mrs. Roosevelt her standard rate: $3,000 per 15-minute broadcast...

Author: /time Magazine | Title: THE PRESIDENCY: First Lady's Week | 4/15/1940 | See Source »

...inaugural program of the University radio station will consist of a two hour broadcast, Lawrence P. Lader '41, program director, announced last nights Later in the week the broadcasts will probably run for three hours an evening...

Author: NO WRITER ATTRIBUTED | Title: Crimson Network Wave Length Is Set at 650 for Monday Night | 4/12/1940 | See Source »

...Broadcast Speeches...

Author: NO WRITER ATTRIBUTED | Title: TOBIN SCHEDULED TO SPEAK BEFORE P.B.H. CONFERENCE | 4/9/1940 | See Source »

...some 750 U. S. radio stations broadcast an average of 16 hours daily. Tuning families paid a total daily electric bill...

Author: /time Magazine | Title: Radio: Who Listens? | 4/8/1940 | See Source »

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