Word: broadcaster
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known as El Mundo al Dia ("The World to Date"), which was put on by NBC last December as the first U. S. short-wave show ever broadcast commercially...
Most successful U. S. short-wave broadcast to date was the airing last February of the bout between Joe Louis and Arturo Godoy, the Chilean heavyweight champion of South America. Sponsored by Standard Oil Co. of N. J. over NBC, the program was picked up by 130 local stations scattered through the Caribbean, Mexico, Central and South America. NBC is the only short-wave operator that has as yet devoted much time to commercial programs...
Still heard seven times a week is the 15-minute news broadcast of United Fruit...
...order to distinguish between Americans of the North and of the South, CBS uses the Spanish coagulation "Estadouni-dense" (United Staters) for the Latin-American trade. Star broadcast of CBS to Latin America is their School of the Air program, which now reaches fifteen million children in the Western Hemisphere...
...loudspeakers, so that the 40,000 Catholic faithful who jam the Pope's basilica on high festivals may hear his voice. Pius XII will first use the new system on Nov. 24, when he will say a special Mass for peace, to be followed by a world-wide broadcast...