Word: broadcaster
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Commercials of the stomach-turning variety got a good going-over last week from a listener with a sensitive stomach and a big audience. In Reader's Digest, Robert Littell protested against broadcast ads which made "some stranger's gizzards come bounding right into the room." He called such commercials "plug-uglies" and announced the formation of the outraged order of Plug Shrinkers...
There is a case for the commercial on the overseas broadcast. The big-network show commercial is as familiar to the U.S. soldier as a birdcall to a country-boy, a subway rattle to a New Yorker. It does not spell mother, but it may spell home. Nevertheless, unless the yum-yum is taken out of some short-wave commercials, it looked as if the Plug Shrinkers club could count on a big AEF membership...
Seven weeks ago, James Caesar Petrillo, boss of the American Federation of Musicians, warned the U.S. that after July 31, union musicians would make no more records or transcriptions for radio. Two weeks ago he forced NBC to cancel the National High School Orchestra broadcast series, on the grounds that amateurs had no business competing with his professionals (TIME, July 30). Last week it seemed barely possible that the U.S. Government might render unto Caesar Petrillo a small part of what he has long had coming to him-his comeuppance...
Then, when Petrillo told NBC that the union's Grant Park concert in Chicago could not be broadcast this week over one union-offending station in the St. Paul-Minneapolis area, NBC got its back up, didn't broadcast...
...Anton de Haas, William Ziegler Professor of International Relations, gave the first of these talks, which are broadcast over Station WRUL, yesterday afternoon. His address was entitled "Weapons for Victory: Ships". It wil be repeated on Wednesday afternoon at 5:15 o'clock...