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...music. It sounds simple, but while many businesses have mastered the art of influencing shoppers through sight (with alluring displays) and smell (say, by piping the odor of fresh coffee throughout a store), few have focused on the smart use of sound, says retail psychologist Tim Denison of the British Retail Think Tank. But that's changing. U.S. firm Muzak used to be the butt of jokes for its bland elevator music, but it now supplies some 400,000 shops, restaurants and hotels around the world - including Gap, McDonald's and Burger King - with songs tailored to reflect their identity...
...Indeed, says Treasure, without some outside help, retailers often misjudge their own customers. In 2005, for example, the Sound Agency swapped nursery rhymes and kiddie pop for relaxed classical music at a chain of British toy shops. The toy chain thought its stores were for kids, says Treasure, and forgot that the spending power belonged to parents who didn't want to be bombarded with Baa Baa Black Sheep. With the new music in place, he claims, sales jumped...
...Matchbox toys may be most strongly associated with little boys, tiny cars in hand, making vroom-vroom racing sounds, but it was actually a girl who inspired her father, British engineer Jack Odell, to create this masterpiece of miniaturization after her school decreed that only toys small enough to fit inside an old-fashioned matchbox would be allowed. In addition to cars, buses, dump trucks, bulldozers and cement mixers, the Matchbox Toy empire came to embrace a few delicate designs as well, such as a miniature coronation coach made to commemorate Elizabeth II taking the throne in 1952. Odell...
...part in the Games as had participated in 1928. U.S. President Herbert Hoover didn't even attend the Games. That clearly didn't matter, however, to Alice Eileen Wearne, who ran the 100-m dash but did not earn a medal. Wearne went on to participate in the 1938 British Empire Games, which were held in her hometown of Sydney, finished third in the 220-yd. sprint and earned gold as a member of the 440-yd. relay team. Throughout her life, Wearne remained active in the Olympic movement. And at age 95, she was Australia's longest-lived Olympian...
...Driving around Kabul I came across a British patrol that had just been attacked by a suicide bomber in a Toyota Corolla, wounding two. They were lucky, and it never made the news. I wondered how bad the rest of Afghanistan is, and, as I usually do when I get to a new city, I casually asked around where I could go and couldn't go. Forget Kandahar, I was told. Even heavy armor is vulnerable to the new improvised explosive devices showing up in Afghanistan. Which means that you can't drive to Herat. Nor can you set foot...