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Other compelling, if controversial, research has long pursued an entirely different cause of OCD: streptococcal infection. As long ago as the 17th century, British physician Thomas Sydenham first noticed a link between childhood strep and the later onset of a tic condition that became known as Sydenham's chorea. Modern researchers who saw a link between tics and OCD began wondering if, in some cases, strep might be involved with both...
...music. It seems simple, but while many businesses have mastered the art of influencing shoppers through sight (with alluring displays) and smell (say, by piping the odor of fresh coffee throughout a store), few have focused on the smart use of sound, says retail psychologist Tim Denison of the British Retail Think Tank. But that's changing. U.S. firm Muzak used to be the butt of jokes for its bland elevator music, but it now supplies some 400,000 shops, restaurants and hotels around the world--including Gap, McDonald's and Burger King--with songs tailored to reflect their identity...
Indeed, says Treasure, without some outside help, retailers often misjudge their customers. In 2005, for example, the Sound Agency swapped nursery rhymes and kiddie pop for relaxed classical music at a chain of British toy shops. The toy chain thought its stores were for kids, says Treasure, and forgot that the spending power belonged to parents who didn't want to be bombarded with Baa Baa Black Sheep. With the new music in place, he claims, sales jumped...
...latest terror to strike Iraq? Rumors of giant flesh-eating badgers in Basra. Locals even say the British army planted them. While the Brits have publicly denied the story, a new cell-phone video of the body of one of the clawed creatures has been fueling the rumor on the Internet...
NICHOLAS PARKER, lieutenant general in the British army, on its withdrawal from Northern Ireland after a 38-year mission...