Word: brightener
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...Schulte's new Manhattan "specialty shops" are really an attempt to brighten up the old 5?-to-$1 idea. To avoid burning his fingers again, David Schulte is making the transition slowly, has imported Stanley Roth, slick merchandiser, from the Golden Rule Department Store in St. Paul, Minn., made him a vice president. Said Mr. Roth: "I think most persons will be surprised at the large number of things we can get into a relatively small store." Most persons who visited the sample Schulte store at Manhattan's 86th Street & Broadway were surprised. Mr. Roth had filled...
Besides the inclusion of fifteen organizations never before recognized in past albums, other innovations in typography have BEEN designed to brighten the dark corners. Color printing has been used on the title page, the tissues facing the etching and pencil sketches, and on the personnel pages of the Houses. Sparing use has been made of bleed-off cuts, which leave no margin at the edges of the page: on the five division pages and on the panels which frame "Tercentenary Days," The Class Ode, and the Class Poem...
...them ample opportunity to sing such tantalizing Cole Porter hits as "Easy to Love," "I've Got You Under My Skin"' and at least six others. Eleanor Powell sings, taps, and whirls with just about as much appeal as we could wish. Sid Silver and gangling Buddy Ebsen would brighten any show with their asinine antics. There are spots in the action that seem to drag a little, especially in some of the love scenes, but such carping criticism is really not justified in the face of the lively wit and music which make "Born to Dance" the fast-moving...
...settle over the Landon parlor as the radio announcers kept shouting monotonously: "Roosevelt ahead in New York, Roosevelt has lead in Pennsylvania, Roosevelt has 2-to-1 lead in. . . ." As he had on his train, Alf Landon, smiling, joking, puffing at an old briar pipe, did his best to brighten things up. About 9 p. m. the Florists' Telegraph Association sent in a six-foot composition sunflower as tribute to his "Americanism." "Come on, Theo," cried he to Mrs. Landon, "let's get our picture took while we still have a chance." Theo Landon was brave...
...more aware of the inadequacy of NYA than Aubrey Williams. A lanky, kindly Alabaman, Director Williams believes the plight of U. S. youth will not brighten without undefined "changes in the economic structure." In Manhattan last autumn he declared that NYA had "gotten off to a very bad start." that he did not know what to do about it (TIME, Oct. 28). Giving New York's NYA a second start last week at the rate of $4,000,000 a year. Director Williams gloomily observed...