Word: breathing
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...business up for grabs, hard-hit Burnett (billings: $5.82 billion) has won some battles too. The agency pulled a $250 million Procter & Gamble account away from Saatchi & Saatchi in January and brags about its quirky campaign for Altoids ("The curiously strong peppermints"), a 200-year-old brand of British breath mints. Burnett says the ads have brought Altoids from nowhere to a 10% share of the $235 million U.S. market for breath mints in just three years. Says Linda Wolf, Burnett's group president for North America: "When it comes to being edgy and offbeat and getting our point across...
...starting to get short of breath...
...children were born winners," Jones said. "We're all in this together, so take a deep breath and let it out slowly--we made it. Commencement is our payback...
Oppenheimer takes credit for working with fellow activists to force College administrators to open a gay student center. In the same breath, he also blames the Bisexual, Gay, Lesbian, Transgendered and Supporters Alliance (BGLTSA) for avoiding the kind of flamboyant public image that he says is needed to foster an environment that fosters discussion about gay issues...
...recall sneering under my breath and shaking my fist at the screen, squelching the urge to spit in disgust. The American people should be so lucky that they worry about universal access to something called the Internet. This was coming from an administration that had failed to feed its poor or house its veterans. The prospect of the Web in West Virginia and the Usenet in Utah seemed like the classic tactic of bread and circus, only without enough bread to go around...